Look Who’s Drinking the Digital Coolaid

The Twitter effect

I just finished experiencing the Challenge Your World event with Guy Kawasaki in Montreal entirely through Twitter.
What was this event?
Rendez-vous 09 – A featured event of Global Entrepreneurship Week and Challenge Your World

I wasn’t able to attend tonight’s event, but just by reading the live Tweeting (and vigouous ReTweeting), the Twitterverse was able gave me [...]

Posted at 11:38 pm on November 19, 2009 | leave a comment | Filed Under: Cause-related issues, Conferences, Social Media Trends | Tagged: Benoit Descary, CARE Canada, Challenge Your World, Claude Malaison, Conference, Eva Blue, Global Entrepreneurship Week, Guy Kawasaki, Jerome Paradis, Kim Vallee, Laurent Maisonnave, Martin Lessard, Montreal, ReTweeting, Social Change, social media, Twitter, Twitterverse | read on

Difference between online and offline communites – is there one?l

People (i.e., my non-geeky friends) often ask me why I am so fascinated by social media. I almost always answer “it’s the sense community that it offers”. I know… I know – that’s a lame answer but it’s what everyone says, right?
I needed to come up with a better and more meaningful version of [...]

Posted at 10:59 pm on October 20, 2009 | leave a comment | Filed Under: Uncategorized | Tagged: 1960's, communes, connectedness, counter-culture, Economy, facebook, Fellowshop for Intentional Community, FriendFeed, hippies, Laird Schaub, New York Times, offline, online, people, Re-Nest.com, reality TV, sustainable living, traditional lifestyles, trust, Twestival, Twitter, youtube | read on

About

In my universe, the internet is an economy on to itself and social media is the means by which any business can take part. The internet creates equality between all its participants. No matter how large or small your business is, you can compete side-by-side with your particular industry’s top guns.

Today, businesses can no longer afford to believe that the web isn’t worth the trouble. Even worse than that, that their client personas aren’t online anyway. Every company has a story to tell and, be sure, if you’re not even on the “web radar” no one will know you even exist.

Former employers all agree, I am passionate and I am intense. I consistently challenge myself and strive remain current. Things have changed in marketing and traditional tactics don’t necessarily work anymore. I believe that today’s marketing mix must be reexamined and must include the ‘right’ combination’s.

Now more than ever, the gap between the web, the laptop, and the mobile phone is closing and I believe that this is where the next evolution of web marketing tactics lie. Let’s innovate and let’s get started!