Posted by: JosyAn on: January 7, 2009
Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights, but they are “sick” of hearing about Web 2.0, according to a survey from Anderson Analytics conducted for the Marketing Executives Networking Group (MENG).
Huh? Let’s see… marketing executives want to focus on satisfying and retaining customers BUT are sick of hearing about Web 2.0 ??
As the title of my blog post suggests… companies can no longer afford to have one without the other. Again, evidence that they don’t get it… Still!
What do you think? It is possible to satisfy and retain your customers without even thinking of some sort of web presence? Is there really a choice? Can you really just say, ‘nah, Web 2.0 - there’s nothing of interest for my company there.’
I don’t think so!
Posted by: JosyAn on: December 19, 2008
I like to look back on a year; as we all do I imagine, and closely review the lessons 2008 offered me. Hopefully, I was paying attention and learned something! I hate learning something twice.
2008 brought personal and professional challenges for me but one thing remained constant - my passion for the web.
Being able to reach out to my Twitter and Facebook communities and connect with people; special people (@pbaileymtl, @tanmcg and @daisywhitney), was invaluable to me in 2008.
2009 holds many secrets (personally, I’m hoping all good) and probably even more challenges (again, good ones!). Economic volatility will undoubtedly force social media to the forefront of necessary tools in everyone’s arsenal. Being connected and staying connected will become key in 2009. Relying on your Twitter, LinkedIn, Facebook, MySpace, and FriendFeed communities will become a lifeline to keeping up with this fast moving world. Content will be key, as it will distinguish you from the rest. So consider it to be open season on creativity!
All I can say is Thank You for your eyes during the year and for your comments especially. It proves to me that my WordPress stats have human beings behind them. I need to know you are out there and you need to know that I appreciate the time spent with me.
Happy Holidays!
Cheers for 2009!!
Posted by: JosyAn on: December 17, 2008
Here’s what Daisy Whitney thinks are the online video companies to watch in 2009. How about you? Do you agree?
All I know is I wish I could use Boxee without a ‘you-know-what server’!
Posted by: JosyAn on: December 16, 2008
Consumers rely on social media websites as much as company websites for product information, and 70% of consumers have visited a social media website such as message board, social network, instant messenger, blog, video sharing site or chat room in order to get information about a company, brand or product.
This just confirms the value of advertising on social media sites. The price is right and it’s a great opportunity to get more eyes on your product.
N’est pas ?
Posted by: JosyAn on: December 15, 2008
| 2007 | 2008 | Growth | |
| Dollars (mln of $) | $733 | $846 | 15% |
| Number of Buyers, 000 | 7,585 | 9,254 | 22% |
| Dollars per Buyer | $96.62 | $91.43 | -5% |
| Average Transaction Value | $53.89 | $55.76 | 3% |
| Transactions per Buyer | 1.79 | 1.64 | -9% |
| Source: comScore | |||
Did you choose to shop online this year? If so, what were you shopping for? Personally, I bought books and DVD’s. It was easier and cheaper.
Posted by: JosyAn on: November 27, 2008
Posted by: JosyAn on: November 26, 2008
eMarketer projects that the US online video audience will grow to 190 million people by 2012—that will be 88% of the Internet user population.
A call to action if I ever heard one!
Lights, Camera - ACTION!
Posted by: JosyAn on: November 20, 2008
eMarketer estimates that 82% of US teens ages 12 to 17 and 43.5% of children ages 3 to 11 will use the Internet on a monthly basis in 2009.
“This audience navigates between a multitude of electronic options for communication, including social networks, text messaging, instant messaging and virtual worlds,” says Debra Aho Williamson, eMarketer senior analyst and author of the new report, Kids and Teens: Communication Revolutionaries. “They expect transitions between communications media to be seamless—messages sent by one means ought to be accessible in another.”
In fact, the distinctions many adults make between “online,” “offline” and “mobile” communications are meaningless to these young multimedia mavens.
“Kids and teens just communicate, period,” says Ms. Williamson.
What tools they use to interact are less important than how simple the interaction is, how seamlessly they can move across devices and how engaging the experience is.
“Marketers have never confronted a faster-moving or more elusive audience,” Ms. Williamson says.
Remember that tweens and teens are an extremely powerful and influential part of today’s economy. I like to call it the Tween Economy and they are indeed an economy of scale. I’m curious if anyone will put the two together in the next 18 to 36 months.

Posted by: JosyAn on: November 19, 2008
Nearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and conducted by iGR.
I know I’d do it in a heart beat. Would YOU?
More findings:
Let’s face it, when we can save money we’ll put up just about anything. Make it free… that might get really interesting!
Posted by: JosyAn on: November 19, 2008
Great report from Daisy Whitney - As usual! This weeks New Media Minute - check it out.
It’s clear: in order to get through these tough times, there’s a definite need to create solid content, innovate, be more efficient, be budget-savvy, connect the dots and fill in the gaps.
What’s your plan?
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