josyanmcgregor.com
This is where I come to play and wonder "what if"
Posted in November 2008 …
Lights, Camera – ACTION!
eMarketer projects that the US online video audience will grow to 190 million people by 2012—that will be 88% of the Internet user population.
A call to action if I ever heard one!
Lights, Camera – ACTION!
Here’s a clue who to innovate for
eMarketer estimates that 82% of US teens ages 12 to 17 and 43.5% of children ages 3 to 11 will use the Internet on a monthly basis in 2009.
“This audience navigates between a multitude of electronic options for communication, including social networks, text messaging, instant messaging and virtual worlds,” says Debra Aho Williamson, eMarketer senior analyst and author of the new report, Kids and Teens: Communication Revolutionaries. “They expect transitions between communications media to be seamless—messages sent by one means ought to be accessible in another.”
In fact, the distinctions many adults make between “online,” “offline” and “mobile” communications are meaningless to these young multimedia mavens.
“Kids and teens just communicate, period,” says Ms. Williamson.
What tools they use to interact are less important than how simple the interaction is, how seamlessly they can move across devices and how engaging the experience is.
“Marketers have never confronted a faster-moving or more elusive audience,” Ms. Williamson says.
Remember that tweens and teens are an extremely powerful and influential part of today’s economy. I like to call it the Tween Economy and they are indeed an economy of scale. I’m curious if anyone will put the two together in the next 18 to 36 months.
A little ad here and there – No problem!
Nearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and conducted by iGR.
I know I’d do it in a heart beat. Would YOU?
More findings:
- Regardless of incentive, the majority of respondents who would accept one (71%) say they would view up to five ads per day.
- Mobile users under age 35 were most receptive to advertisements on their mobile device in exchange for discounts on their monthly service bill.
- 46% of those surveyed said that a 25-50% discount on their monthly bill would be enough of an incentive to provide access to their usage patterns – including browsing, email and texting habits and location – but not personal information such as the content of texts and emails.
- Younger users age 8-25, who are more apt to text, are among the most willing to let mobile companies track and release the number of text messages they send/receive in exchange for ad viewing.
- Those age 26-44, who are more apt to talk, are most willing to allow mobile operators to document and disperse details about their voice usage in exchange for discounted services.
Let’s face it, when we can save money we’ll put up just about anything. Make it free… that might get really interesting!
