Archive for August, 2009


According to a MailChimp survey reported by MarketingCharts, people who use Gmail have an email open rate of 30.94% compared to Hotmail with 23.79%, Yahoo with 25.54% and AOL with 20.09%.

Another interesting survey tid-bit is that Gmailers have a click rate of 7.41% compared to the less than 5% for the others mentioned above.

It clear to me that Gmailers demonstrate a willingness to try something new and this open-mindedness can be reflected right back to Google as a company.

As humans, we tend to be attracted to other like-minded people and somehow Google has managed to do just that but as a brand. That’s very powerful. Google consistently offers alternative online experiences and for those who want come along for the ride and don’t mind the numerous beta products; there are benefits, bonuses and advantages.

In the end, it’s up to you where you click and whatever email client you choose to use, but one thing seems to stand out, Gmail users have drank the Google coolaid – so yeah, it is a “demographic kinda thing”.

An addiction that’s good for me

What am I referring to?  Audiobooks and Podcasts, of course.

I commute and have done so for over 19 years now.  Either I was going to school or going to work but the one gadget that I always took with me was my yellow Sony Walkman, then silver Sony Discman (darn it, cannot find an image of the one I had) and finally my iPod (I’ve owned 4 now).   I really wasn’t a book reader in those days.  Plus reading on the bus made me nauseous and still does.

Throughout decades of this earbud addiction (i.e., the better part of my teen and adult years), I have noticed a significant shift in the type of things I listen to.  The ’80s and ’90s were no doubt my most musically intense times.  That makes sense because that’s where I was developing my ‘ear’ let just say.

Something happened in the last 5 years though.  My music sensibilities changed drastically and my taste for what came out of my ear buds was also altered.  I started downloading these things called Podcasts when I got my first iPod.  They were informative, interesting and totally addictive.

I remember that I worked for a company that used Mac’s and since I was a total novice with anything to do with Apple, I decided that learning about Mac through Podcasts would be a perfect match.

Fastforward 5 years ahead, I owe a lot of my social media/web and technology knowledge to Podcasts of all sorts.  Oh yes, even foodie podcasts.  I love the idea that as I am walking, shopping and staring out into space (but not really) … I am totally absorbed by what is being pumped direcly into my brain and I hope … learning something.

Speaking of learning something…

Audiobooks are another way I spend communte time.  You name… it from Agatha Christie to Sophie Kinsella to Seth Godin, I am there and I am present &  accounted for.

What’s that?  What did Seth mean?  Well, let back that up 30 seconds (new feature on the iPod – Yippy) and listen again until I understand it.  I get my audiobooks from Audible and have done so for about 2 years now.

I’m trying to keep my brain working and this is the best way for me.

Let me know if you decide to try it.

P.S.  I’m even learning about Art History on Audible.  HA!

No idle hands here…

I haven’t been posting a lot these past few months because I have been busy designing a new website.

It’s a huge project and the rebranding is intense.  The launch will likely happen in the next 2 weeks.  I’ll certainly will keep you posted when that happens.

I’m currently working on something for my blog and should be able to finish it and post it soon.

All that to say: I haven’t abandoned my blog and I will be back… shortly.

Really shortly.