Posted in 2009

Totally Stoked!

fairuseebookcoverI got an huge opportunity to do the design work for Daisy Whitney’s first eBook entitled: Keeping You and Your Content Out of Court.  Get your copy at www.daisywhitney.com/ebooks.  If you don’t already know, Daisy is host of This Week in Media and New Media Minute.  Check her out.  It’s totally worth it!

:)

Thanks Daisy!!

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Yes for YES!

jpeg-for-website-copy1I attended Youth Employment Services’ (YES) 12th Annual Entrepreneurial Conference today and I was totally satisfied with my experience.

The conference began with a keynote with Montreal’s Real Estate mogul  Tatiana Londono (see her also on HGTV’s The Property Shop).  Tat (as she calls herself) shared experiences and explained that hard work, not to take no for an answer and to have a clear goal got her where she is today.   Tatiana is proof that keeping your eye on the ball gets you what you want.  Kudos to her!

After a few questions, the round table sessions began.  There were no less than 20 different subjects covered.  From basic legal and accounting issues to guerrilla marketing techniques and home-based business tips.  The YES conference had something for everyone.  See the complete list of round table subjects here.

Unfortunately, we were only allowed to attend 2 round tables.  Which means that I missed the other 18 or so subjects covered.  Perhaps a two-day conference should be considered in the future.

The rest of the afternoon was spent on Entrepreneurship Idol.  Five pre-selected business ideas were given 5 minutes to pitch their idea.  The 5 teams nervously described their ideas in front an audience of 75+ as well as 3 discerning judges, Mitch Joel, President of TwistImage; Louise Guay, President and Founder of My Virtual Model; and Pino Di Ioia, Co-Founder of moozoo juices® and CEO of BeaverTails®. The host/emcee/time keeper was none other than CJAD’s Rick Peterson.

The Contestants:

A free culture and art magazine called Snap!, a Sustainable Agency, search sales with Salesaholics, get your fill with Fantasy Sports and Stocks site, a houla-hoop program for better health in our schools.

The Winner:

Snap! Congrats to them – they won $2,500!

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Milennials are only interested in email they can benefit from, duh!

I found this on one of my favorite marketing sites Marketing Charts.  According to Participatory Marketing Network (PMN), 28% of  Milennials (Generation Y) find that they receive email that is not relevant to them.

Correct me if I’m wrong but isn’t that the case for the rest of as well?

Anyways, here’s what the study revealed:

Gen Y consumers are eager to see “innovative services” that allow them to better control, organize and manage email coming from brands.

  • 78% would like their email client to automatically categorize and delete expired promotional messages.
  • 62%  would like communicate directly with retailers about their favorite products in exchange for getting the best prices from them.
  • 44%  say they’d subscribe to an email service that collected and summarized multiple offers of interest to them.
  • 32%  say they’d share promotional email offers with members inside a social network and open emails from others.

More than half of Gen Y consumers (51%) say they’d join a separate social network dedicated to managing brand interactions

Now the better question is “Is someone listening to this out there?  Or better yet, has someone already figured this out and is working on the next BIG THING”.

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Social Couch Potatos

According to IT Facts: 36% of social network users want access to their social networks from their TV.

Netflix, Boxee, Hulu and XBox Friends of Friends all enjoy their own social networking features which seems to indicate to me that watching TV with your virtual network of friends has now become a “can’t live without it” feature.

Perhaps network TV should start living up to its name and become more of an “interactive” experience.  Many have said it in the past and the numbers certainly don’t lie.

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Marketers and Mom’s

I found this on Kirtsy a ‘goto’ news website of mine.  What a terrific idea!  I wish I lived in Texas!!

Mom 2.0 Summit

The Mom 2.0 Summit is a place for marketers, bloggers, and mompreneurs to get to know one another. A place to connect, converse, and build relationships. This year’s Summit discussions will focus on social media, marketing, networks, and brand building. We will explore what those relationships mean and how we all contribute to social media.

Of course, it isn’t all about work. This is a “social” conference, so we will have fun things planned and plenty of opportunities for you to network. We can’t wait to see you in February!

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Montreal Girl Geek Dinners – Interview

Thanks to Evelyne Morin-Uhl and her team for making me look as though I knew what I was talking about!

The interview was done in French and took place during the November Montreal Girl Geek Dinner with Janina Szkut.

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Tips for a glitch-free online shopping experience

Some 36% of online shoppers ran into roadblocks when buying gifts this past holiday season — ranging from slow website response, to fruitless efforts to check out, to outright system crashes — according to a survey of 1,000 online consumers, conducted for Guidance by Synovate, reports Retailer Daily.

According to the survey, online shopping hassles affect the overall degree to which people will shop online: Across nearly every demographic breakdown — other than race — the group least likely to say their online shopping was incident-free was also the group least likely to shop online.

Other major findings of the survey can be found here.  But before you click, I have put together a few guidelines to ensure your online shopping experience remains glitch-free.

I have shopped online for over 4 years now and I can pretty much say it has been a ‘glitch-free’ experience.  Over the years, I have purchased from Amazon, Future Shop, Best Buy, CDW, eBay, Etsy, and Apple.  Perhaps this unlucky 36% were victims of cyber-Monday or even that the sites they trying to purchase from were not necessarily ‘big box retailers’ who tend to be better at handling the in-coming cyber-traffic.

Here are a few tricks I can recommend if you want to make sure your online shopping experience remains a painless one:

  1. Be realistic. If your still on dial-up, forget it.  The purchase process will likely be too much for your modem and the sluggishness will likely lead to issues.
  2. Choose a ‘big box retailer’ you know and trust. IT departments in a big box retailer tend to be better prepared to manage the incoming cyber-traffic.
  3. Go with your gut. As you navigate sites, judge their response rate, evaluate the site’s organization and most of all, answer the question:  Do I ‘get’ this site?  If your experience is sketchy, chances are so will the purchasing experience.

Finally, consider this: A website has its own personality, just like each of us.  We don’t ‘get’ everyone so why would we ‘get’ every website.  So if you find yourself confused about a site and not sure where its trying to lead you, chances are you’re not ‘getting’ the site and you’ll probably encounter these same difficulties when you go through their shopping cart process.  My recommendation is to reconsider purchasing from this site.  It will save you from a potentially frustrating experience.

I’d love to know if you’ve ever reconsidered purchasing online from a site because of a ‘gut feeling’.

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You can’t have one without the other

Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights, but they are “sick” of hearing about Web 2.0, according to a survey from Anderson Analytics conducted for the Marketing Executives Networking Group (MENG).

Huh?  Let’s see… marketing executives want to focus on satisfying and retaining customers BUT are sick of hearing about Web 2.0 ??

As the title of my blog post suggests… companies can no longer afford to have one without the other.  Again, evidence that they don’t get it… Still!

What do you think?  It is possible to satisfy and retain your customers without even thinking of some sort of web presence?  Is there really a choice?  Can you really just say, ‘nah, Web 2.0 – there’s nothing of interest for my company there.’

I don’t think so!

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