Filed under social media trends

A paradigm shift in Social Media [infographic]

I found this interesting infographic on Mashable about the state of Social Media.

Interesting that some of these new players will soon be the mainstream in SM.

Can’t wait to see how this plays out over the next few years.

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It’s not just about television anymore [infographic]

I found this infographic and loved it! Full of information for presentations!

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Where the millenials are

Just read this post on Mashable entitled: 3 Things Brands Must Do to Reach Millennials Online

Here are the bullet points:

  • Provide Exceptional Social Media Customer Service
  • Do Good, Even When It Challenges Your Interests
  • Be a Smiling Omnipresence

I totally agree with the post but might add that organizations must also be willing to BE where the millennials are hanging out and the best way is through location-based applications, such as Foursquare, Facebook Places, Gowalla, and Google Latitude.

The aim would be to subtly become part of a person’s daily life and routine by taking advantage of local search.  It’s low-key and unobtrusive and, I believe, one of the best ways to never be far away from the unconscious consumer.

Canucks on the interwebs? Yup!

Interesting stats came out today on eMarketer regarding the number of Canadians now using social media.

Canada boasts some of the world’s highest internet penetration and social networking usage rates. Social network users view social media as their online home—a hub for communication, entertainment and information.

Does this mean more brand engagement, increased ROI and larger online marketing budgets? Gosh I hope so!

 

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Micro-blogging & the big deal for B2B

I found this on Social Media Graphics – Love it!

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What is Twitter anyways?

I’m going with a news media. How about you?

 

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THE open-source alternative

Diaspora is 3 weeks away from unveiling its Open-Source Facebook alternative.

Would this Facebook alternative interest you? Goes without saying we usually go where our friends are but do you ever see yourself bailing on Facebook?

via THE open-source alternative.

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