MarketingCharts « Look Who’s Drinking the Digital Coolaid

Where do consumers search for information

Posted by: JosyAn on: December 16, 2008

In: Uncategorized
1 Comment

Consumers rely on social media websites as much as company websites for product information, and 70% of consumers have visited a social media website such as message board, social network, instant messenger, blog, video sharing site or chat room in order to get information about a company, brand or product.

This just confirms the value of [...]

Tags: Branding, MarketingCharts, social networking, statistics

Cyber Monday 2008 vs 2007

Posted by: JosyAn on: December 15, 2008

In: Uncategorized
2 Comments

2007
2008
Growth

Dollars (mln of $)
$733
$846
15%

Number of Buyers, 000
7,585
9,254
22%

Dollars per Buyer
$96.62
$91.43
-5%

Average Transaction Value
$53.89
$55.76
3%

Transactions per Buyer
1.79
1.64
-9%

Source: comScore

Did you choose to shop online this year? If so, what were you shopping for? Personally, I bought books and DVD’s. It was easier and cheaper.

Tags: cyber monday, MarketingCharts, statistics

Economy + Marketing Efforts = Moderate Impact

Posted by: JosyAn on: November 27, 2008

In: Social Media Trends| Stats
No Comments

Tags: MarketingCharts, online marketing, statistics

A little ad here and there - No problem!

Posted by: JosyAn on: November 19, 2008

In: Mobile advertizing| Social Media Trends| Stats
1 Comment

Nearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and conducted by iGR.
I know I’d do it in a heart beat. Would YOU?
More findings:

Regardless of incentive, the majority of respondents [...]

Tags: statistics, MarketingCharts, iGR, Transverse, mobile advertising, surveys

Doing Two Things at the Same Time is Normal Now

Posted by: JosyAn on: November 13, 2008

In: Social Media Trends| Stats
1 Comment

What are 31% of people doing exactly at the same time? They are watching TV and web surfing!
According to Marketing Charts
Nearly 31% of people who went online at home in October were also watching television simultaneously, demonstrating that web surfing and TV watching are complementary behaviors, according to research from The Nielsen Company’s new TV/Internet [...]

Tags: MarketingCharts, online statistics

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	JosyAn on Cyber Monday 2008 vs 2007
	Martha Marshall on Cyber Monday 2008 vs 2007
	Long Island Insuranc… on Where do consumers search for…
	heri on A little ad here and there - N…
	Sean Power on Blog Action Day 2008: Pass the…
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	Doing Two Things at … on Doing Two Things at the Same T…
	Natesa on The differences between X …
	Roxane on A little about me

Look Who’s Drinking the Digital Coolaid

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Cyber Monday 2008 vs 2007

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