Look Who’s Drinking the Digital Coolaid

Posts Tagged ‘statistics

5 Online Video Companies To Watch Out for in 2009

Posted by: JosyAn on: December 17, 2008

Here’s what Daisy Whitney thinks are the online video companies to watch in 2009.  How about you?  Do you agree?
All I know is I wish I could use Boxee without a ‘you-know-what server’!

Where do consumers search for information

Posted by: JosyAn on: December 16, 2008

Consumers rely on social media websites as much as company websites for product information, and 70% of consumers have visited a social media website such as message board, social network, instant messenger, blog, video sharing site or chat room in order to get information about a company, brand or product.

This just confirms the value of [...]

Cyber Monday 2008 vs 2007

Posted by: JosyAn on: December 15, 2008

2007
2008
Growth

Dollars (mln of $)
$733
$846
15%

Number of Buyers, 000
7,585
9,254
22%

Dollars per Buyer
$96.62
$91.43
-5%

Average Transaction Value
$53.89
$55.76
3%

Transactions per Buyer
1.79
1.64
-9%

Source: comScore

Did you choose to shop online this year?  If so, what were you shopping for? Personally, I bought books and DVD’s.  It was easier and cheaper. 

Economy + Marketing Efforts = Moderate Impact

Posted by: JosyAn on: November 27, 2008

Here’s a clue who to innovate for

Posted by: JosyAn on: November 20, 2008

eMarketer estimates that 82% of US teens ages 12 to 17 and 43.5% of children ages 3 to 11 will use the Internet on a monthly basis in 2009.
“This audience navigates between a multitude of electronic options for communication, including social networks, text messaging, instant messaging and virtual worlds,” says Debra Aho Williamson, eMarketer [...]

A little ad here and there - No problem!

Posted by: JosyAn on: November 19, 2008

Nearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and conducted by iGR.
I know I’d do it in a heart beat.  Would YOU?
More findings:

Regardless of incentive, the majority of respondents [...]

Generation V: Majority of Internet Users are Lurkers!

Posted by: JosyAn on: August 11, 2008

I often check out MarketingCharts to observe online statistics and stumbled upon an interesting report from Gartner concerning Generation V last week.
This report attempts to outline and categorize internet users.  Apparently, we are either creators, contributors, opportunists or lurkers.
Although I agree for the most part, I’m not sure it’s that clear cut.  As for myself, [...]


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