I think Jamie Oliver understands the internet and the need to use it to propel his content.
He’s not only created a beautiful site, he also understands that you need to provide people with quality just like the food he prepares.
Jamie has also (in addition to his School Dinners initiative) started the Unsigned Band Competition (in its second year) where, you guessed it, unsigned bands send in their audio or video demos. Then the Jamie listeners can vote for their favorite band among the talented entries. This year he’s teamed up with Universal Music *UK* which means the winning band will get a deal with Universal Music (still not sure if that’s a deal anymore but that’s whole other post for the future). Last years winner was Tim Kay and for those unfamiliar with him, he sings the Jamie At Home theme song. For those who listened to Jamie’s audio podcast on iTunes also know that he was often featured playing some of his songs on the podcast.
Here’s a commercial I came across a few months ago. I think it’s great and sums up Jamie’s sense of humor bang on – Enjoy!