Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights, but they are “sick” of hearing about Web 2.0, according to a survey from Anderson Analytics conducted for the Marketing Executives Networking Group (MENG).
Huh? Let’s see… marketing executives want to focus on satisfying and retaining customers BUT are sick of hearing about Web 2.0 ??
As the title of my blog post suggests… companies can no longer afford to have one without the other. Again, evidence that they don’t get it… Still!
What do you think? It is possible to satisfy and retain your customers without even thinking of some sort of web presence? Is there really a choice? Can you really just say, ‘nah, Web 2.0 – there’s nothing of interest for my company there.’
I don’t think so!