I found this on one of my favorite marketing sites Marketing Charts. According to Participatory Marketing Network (PMN), 28% of Milennials (Generation Y) find that they receive email that is not relevant to them.
Correct me if I’m wrong but isn’t that the case for the rest of as well?
Anyways, here’s what the study revealed:
Gen Y consumers are eager to see “innovative services” that allow them to better control, organize and manage email coming from brands.
- 78% would like their email client to automatically categorize and delete expired promotional messages.
- 62% would like communicate directly with retailers about their favorite products in exchange for getting the best prices from them.
- 44% say they’d subscribe to an email service that collected and summarized multiple offers of interest to them.
- 32% say they’d share promotional email offers with members inside a social network and open emails from others.
More than half of Gen Y consumers (51%) say they’d join a separate social network dedicated to managing brand interactions
Now the better question is “Is someone listening to this out there? Or better yet, has someone already figured this out and is working on the next BIG THING”.