Today TechCrunch published an article on which brand is worth 100-billion dollars.
The answer is Google.
I tweeted the link to the post on Twitter today and @wickedboss replied. It got us both thinking.
The interesting question here is where does Google fit in our modern ideals of what defines a brand in 2009?
For my part, I say Yes it is a brand!
As I tweeted:
I figure that anything that you use at least once a day… has a place in calling itself a brand. Don’t you?
BTW: Thanks for the RT @wickedboss!