Just read this post on Mashable entitled: 3 Things Brands Must Do to Reach Millennials Online
Here are the bullet points:
- Provide Exceptional Social Media Customer Service
- Do Good, Even When It Challenges Your Interests
- Be a Smiling Omnipresence
I totally agree with the post but might add that organizations must also be willing to BE where the millennials are hanging out and the best way is through location-based applications, such as Foursquare, Facebook Places, Gowalla, and Google Latitude.
The aim would be to subtly become part of a person’s daily life and routine by taking advantage of local search. It’s low-key and unobtrusive and, I believe, one of the best ways to never be far away from the unconscious consumer.