Where the millenials are

Just read this post on Mashable entitled: 3 Things Brands Must Do to Reach Millennials Online

Here are the bullet points:

  • Provide Exceptional Social Media Customer Service
  • Do Good, Even When It Challenges Your Interests
  • Be a Smiling Omnipresence

I totally agree with the post but might add that organizations must also be willing to BE where the millennials are hanging out and the best way is through location-based applications, such as Foursquare, Facebook Places, Gowalla, and Google Latitude.

The aim would be to subtly become part of a person’s daily life and routine by taking advantage of local search.  It’s low-key and unobtrusive and, I believe, one of the best ways to never be far away from the unconscious consumer.

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