branding, new media, online shopping, social media trends, stats

Milennials are only interested in email they can benefit from, duh!

I found this on one of my favorite marketing sites Marketing Charts.  According to Participatory Marketing Network (PMN), 28% of  Milennials (Generation Y) find that they receive email that is not relevant to them.

Correct me if I’m wrong but isn’t that the case for the rest of as well?

Anyways, here’s what the study revealed:

Gen Y consumers are eager to see “innovative services” that allow them to better control, organize and manage email coming from brands.

  • 78% would like their email client to automatically categorize and delete expired promotional messages.
  • 62%  would like communicate directly with retailers about their favorite products in exchange for getting the best prices from them.
  • 44%  say they’d subscribe to an email service that collected and summarized multiple offers of interest to them.
  • 32%  say they’d share promotional email offers with members inside a social network and open emails from others.

More than half of Gen Y consumers (51%) say they’d join a separate social network dedicated to managing brand interactions

Now the better question is “Is someone listening to this out there?  Or better yet, has someone already figured this out and is working on the next BIG THING”.

new media, social media trends, stats, TV

Social Couch Potatos

According to IT Facts: 36% of social network users want access to their social networks from their TV.

Netflix, Boxee, Hulu and XBox Friends of Friends all enjoy their own social networking features which seems to indicate to me that watching TV with your virtual network of friends has now become a “can’t live without it” feature.

Perhaps network TV should start living up to its name and become more of an “interactive” experience.  Many have said it in the past and the numbers certainly don’t lie.

online shopping, stats

Tips for a glitch-free online shopping experience

Some 36% of online shoppers ran into roadblocks when buying gifts this past holiday season — ranging from slow website response, to fruitless efforts to check out, to outright system crashes — according to a survey of 1,000 online consumers, conducted for Guidance by Synovate, reports Retailer Daily.

According to the survey, online shopping hassles affect the overall degree to which people will shop online: Across nearly every demographic breakdown — other than race — the group least likely to say their online shopping was incident-free was also the group least likely to shop online.

Other major findings of the survey can be found here.  But before you click, I have put together a few guidelines to ensure your online shopping experience remains glitch-free.

I have shopped online for over 4 years now and I can pretty much say it has been a ‘glitch-free’ experience.  Over the years, I have purchased from Amazon, Future Shop, Best Buy, CDW, eBay, Etsy, and Apple.  Perhaps this unlucky 36% were victims of cyber-Monday or even that the sites they trying to purchase from were not necessarily ‘big box retailers’ who tend to be better at handling the in-coming cyber-traffic.

Here are a few tricks I can recommend if you want to make sure your online shopping experience remains a painless one:

  1. Be realistic. If your still on dial-up, forget it.  The purchase process will likely be too much for your modem and the sluggishness will likely lead to issues.
  2. Choose a ‘big box retailer’ you know and trust. IT departments in a big box retailer tend to be better prepared to manage the incoming cyber-traffic.
  3. Go with your gut. As you navigate sites, judge their response rate, evaluate the site’s organization and most of all, answer the question:  Do I ‘get’ this site?  If your experience is sketchy, chances are so will the purchasing experience.

Finally, consider this: A website has its own personality, just like each of us.  We don’t ‘get’ everyone so why would we ‘get’ every website.  So if you find yourself confused about a site and not sure where its trying to lead you, chances are you’re not ‘getting’ the site and you’ll probably encounter these same difficulties when you go through their shopping cart process.  My recommendation is to reconsider purchasing from this site.  It will save you from a potentially frustrating experience.

I’d love to know if you’ve ever reconsidered purchasing online from a site because of a ‘gut feeling’.

social media trends, stats

You can’t have one without the other

Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights, but they are “sick” of hearing about Web 2.0, according to a survey from Anderson Analytics conducted for the Marketing Executives Networking Group (MENG).

Huh?  Let’s see… marketing executives want to focus on satisfying and retaining customers BUT are sick of hearing about Web 2.0 ??

As the title of my blog post suggests… companies can no longer afford to have one without the other.  Again, evidence that they don’t get it… Still!

What do you think?  It is possible to satisfy and retain your customers without even thinking of some sort of web presence?  Is there really a choice?  Can you really just say, ‘nah, Web 2.0 – there’s nothing of interest for my company there.’

I don’t think so!

branding, social media trends, stats

Where do consumers search for information

Consumers rely on social media websites as much as company websites for product information, and 70% of consumers have visited a social media website such as message board, social network, instant messenger, blog, video sharing site or chat room in order to get information about a company, brand or product.dei-otx-where-consumers-search-information-fall-2008

This just confirms the value of advertising on social media sites.  The price is right and it’s a great opportunity to get more eyes on your product.

N’est pas ?

online shopping, stats

Cyber Monday 2008 vs 2007

2007 2008 Growth
Dollars (mln of $) $733 $846 15%
Number of Buyers, 000 7,585 9,254 22%
Dollars per Buyer $96.62 $91.43 -5%
Average Transaction Value $53.89 $55.76 3%
Transactions per Buyer 1.79 1.64 -9%
Source: comScore

Did you choose to shop online this year?  If so, what were you shopping for? Personally, I bought books and DVD’s.  It was easier and cheaper.  🙂

social media trends, stats

Here’s a clue who to innovate for estimates that 82% of US teens ages 12 to 17 and 43.5% of children ages 3 to 11 will use the Internet on a monthly basis in 2009.

“This audience navigates between a multitude of electronic options for communication, including social networks, text messaging, instant messaging and virtual worlds,” says Debra Aho Williamson, eMarketer senior analyst and author of the new report, Kids and Teens: Communication Revolutionaries. “They expect transitions between communications media to be seamless—messages sent by one means ought to be accessible in another.”

In fact, the distinctions many adults make between “online,” “offline” and “mobile” communications are meaningless to these young multimedia mavens.

“Kids and teens just communicate, period,” says Ms. Williamson.

What tools they use to interact are less important than how simple the interaction is, how seamlessly they can move across devices and how engaging the experience is.

“Marketers have never confronted a faster-moving or more elusive audience,” Ms. Williamson says.

Remember that tweens and teens are an extremely powerful and influential part of today’s economy.  I like to call it the Tween Economy and they are indeed an economy of scale.  I’m curious if anyone will put the two together in the next 18 to 36 months.

social media trends, stats

A little ad here and there – No problem!

transverse-idg-willing-view-ads-mobile-phone-exchange-incentive-fall-2008Nearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and conducted by iGR.

I know I’d do it in a heart beat.  Would YOU?

More findings:

  • Regardless of incentive, the majority of respondents who would accept one (71%) say they would view up to five ads per day.
  • Mobile users under age 35 were most receptive to advertisements on their mobile device in exchange for discounts on their monthly service bill.
  • 46% of those surveyed said that a 25-50% discount on their monthly bill would be enough of an incentive to provide access to their usage patterns – including browsing, email and texting habits and location – but not personal information such as the content of texts and emails.
  • Younger users age 8-25, who are more apt to text, are among the most willing to let mobile companies track and release the number of text messages they send/receive in exchange for ad viewing.
  • Those age 26-44, who are more apt to talk, are most willing to allow mobile operators to document and disperse details about their voice usage in exchange for discounted services.

Let’s face it, when we can save money we’ll put up just about anything.  Make it free… that might get really interesting!