Portfolio

hero image concept and design

The message is very simple but the image is worth a thousand words.

Proud of this one.

fundscrip-hero-2015-jmcgregorhero-image-concept-josyan-mcgregor

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branding, conferences, online shopping

Anyway you Sylce.it

Anyone in the blogger / media / journalist realm interested in seeing a short presentation from the heads at Slyce on Oct. 30th in Montreal?

Possible meeting / interview with President Mark Elfenbien (Mood Media, Fun Technologies) and or Co-Founder Cameron Chell (BIG, FutureLink & UrtheCast). Let me know and I’ll hook you up with the organizers.

If you don’t already know Slyce (the want engine), see below for more info.

======= See it. Slyce it. Buy it. Slyce uses proprietary Visual Search technology that analyzes combinations of product attributes within an image to provide a search result. And the more your products are added to the system, the more accurate the search results get. Slyce doesn’t use barcodes or QR codes — the product itself is enough.

http://slyce.it/demo

branding, social media trends, stats

Gmailers more engaged according to MailChimp/MarketingCharts

According to a MailChimp survey reported by MarketingCharts, people who use Gmail have an email open rate of 30.94% compared to Hotmail with 23.79%, Yahoo with 25.54% and AOL with 20.09%.

Another interesting survey tid-bit is that Gmailers have a click rate of 7.41% compared to the less than 5% for the others mentioned above.

It clear to me that Gmailers demonstrate a willingness to try something new and this open-mindedness can be reflected right back to Google as a company.

As humans, we tend to be attracted to other like-minded people and somehow Google has managed to do just that but as a brand. That’s very powerful. Google consistently offers alternative online experiences and for those who want come along for the ride and don’t mind the numerous beta products; there are benefits, bonuses and advantages.

In the end, it’s up to you where you click and whatever email client you choose to use, but one thing seems to stand out, Gmail users have drank the Google coolaid – so yeah, it is a “demographic kinda thing”.

branding, new media

Google as a brand? or a brand facilitator?

29578v7-max-250x250-1Today TechCrunch published an article on which brand is worth 100-billion dollars.

The answer is Google.

I tweeted the link to the post on Twitter today and @wickedboss replied.  It got us both thinking.

The interesting question here is where does Google fit in our modern ideals of what defines a brand  in 2009?

For my part, I say Yes it is a brand!

As I tweeted:

I figure that anything that you use at least once a day… has a place in calling itself a brand.  Don’t you?

BTW:  Thanks for the RT @wickedboss!

branding, social media trends, stats

Where do consumers search for information

Consumers rely on social media websites as much as company websites for product information, and 70% of consumers have visited a social media website such as message board, social network, instant messenger, blog, video sharing site or chat room in order to get information about a company, brand or product.dei-otx-where-consumers-search-information-fall-2008

This just confirms the value of advertising on social media sites.  The price is right and it’s a great opportunity to get more eyes on your product.

N’est pas ?