2007 | 2008 | Growth | |
Dollars (mln of $) | $733 | $846 | 15% |
Number of Buyers, 000 | 7,585 | 9,254 | 22% |
Dollars per Buyer | $96.62 | $91.43 | -5% |
Average Transaction Value | $53.89 | $55.76 | 3% |
Transactions per Buyer | 1.79 | 1.64 | -9% |
Source: comScore |
Did you choose to shop online this year? If so, what were you shopping for? Personally, I bought books and DVD’s. It was easier and cheaper. 🙂