social media trends

Difference between online and offline communites – is there one?l

People (i.e., my non-geeky friends) often ask me why I am so fascinated by social media.  I almost always answer “it’s the sense community that it offers”.   I know… I know  – that’s a lame answer but it’s what everyone says, right?

I needed to come up with a better and more meaningful version of that answer.

Let’s talk about offline communities:

I came across an article on Re-Nest (originally from an article in the New York Times) about a growing new trend – commune living.

Because of tighter economic times, many young urban people have decided to pool their resources and live as a collective which also includes an intention to live sustainably.

Apparently, communes and collectives have been noticeably on the rise in recent years as there’s been an increase on cleaner, lighter and more sustainable living, which includes the desire to find or build a community of people who share your values. Laird Schaub, executive secretary of the Fellowship for Intentional Community, points to “an ever-increasing level of dissatisfaction with traditional lifestyle choices, because there’s too much alienation and lack of connectedness. Humans are inherently social animals, yet we don’t particularly know how to get along with one another.”

A lot has changed since the late 1960’s when communes became a popular way of life, especially within the disillusioned counter-culture movement (i.e., hippies).  It was a way for like-minded people to meet up and develop a community built on trust and respect.  When the world and the governments could not to be trusted, people instinctively found each other.  They nurtured and freely communicated their ideas and their beliefs and everyone within the community benefited as a result.  Perfect or not, it was humans doing what we do best – be human.

Fast-forward to today

Trust in governments and world leaders are at an-all-time low.  Working for one company for 35 years and retiring with a pension fund has been erased from the modern definition of a career.  People are starving in front of a plate full of food.  We were all going through life and feeling empty because real human connections were all but lost in the prosperity (and greed) of ’80s and ’90s.

I always wondered why people were so interested in reality TV and for so long.  I now think it’s a symptom of a larger issue – we just want to connect – or rather re-connect.  However clumsy or in bad taste it takes the form of – people are interested in people again.  Why do you think American Idol and Do You Think You Can Dance or even America’s Got Talent are so popular.  Don’t they remind you of the variety shows from the ’50s?  They do for me!  Families actually watch these shows together because they (like the show in the ’50s) entertain people with people.

Now:  bring this back to online communities.

It’s so obvious to me that the relationship between the offline world of communal living and the rise in social media users in the online world are basically the same.   Whether we use Twitter, FriendFeed, Facebook, Youtube or even Twestival to connect with each other – we all basically need to share ideas, values and beliefs and of course, the community benefits as a result.  The technology is different but the human need to belong is stronger than ever.

I’m not sure how to end this post because this revelation is quite moving to me.  It shows me that people (and I’m gonna quote her here) simply need people – and we always will – and that’s beautiful.

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my thoughts

A look ahead and some reflection back

I like to look back on a year; as we all do I imagine, and closely review the lessons 2008 offered me. Hopefully, I was paying attention and learned something! I hate learning something twice.

2008 brought personal and professional challenges for me but one thing remained constant – my passion for the web.

Being able to reach out to my Twitter and Facebook communities and connect with people; special people (@pbaileymtl, @tanmcg and @daisywhitney), was invaluable to me in 2008.

2009 holds many secrets (personally, I’m hoping all good) and probably even more challenges (again, good ones!).  Economic volatility will undoubtedly force social media to the forefront of necessary tools in everyone’s arsenal. Being connected and staying connected will become key in 2009. Relying on your Twitter, LinkedIn, Facebook, MySpace, and FriendFeed communities will become a lifeline to keeping up with this fast moving world. Content will be key, as it will distinguish you from the rest. So consider it to be open season on creativity!

All I can say is Thank You for your eyes during the year and for your comments especially. It proves to me that my WordPress stats have human beings behind them. I need to know you are out there and you need to know that I appreciate the time spent with me.

Happy Holidays!

Cheers for 2009!!