branding, social media trends, stats

Gmailers more engaged according to MailChimp/MarketingCharts

According to a MailChimp survey reported by MarketingCharts, people who use Gmail have an email open rate of 30.94% compared to Hotmail with 23.79%, Yahoo with 25.54% and AOL with 20.09%.

Another interesting survey tid-bit is that Gmailers have a click rate of 7.41% compared to the less than 5% for the others mentioned above.

It clear to me that Gmailers demonstrate a willingness to try something new and this open-mindedness can be reflected right back to Google as a company.

As humans, we tend to be attracted to other like-minded people and somehow Google has managed to do just that but as a brand. That’s very powerful. Google consistently offers alternative online experiences and for those who want come along for the ride and don’t mind the numerous beta products; there are benefits, bonuses and advantages.

In the end, it’s up to you where you click and whatever email client you choose to use, but one thing seems to stand out, Gmail users have drank the Google coolaid – so yeah, it is a “demographic kinda thing”.

branding, new media, online shopping, social media trends, stats

Milennials are only interested in email they can benefit from, duh!

I found this on one of my favorite marketing sites Marketing Charts.  According to Participatory Marketing Network (PMN), 28% of  Milennials (Generation Y) find that they receive email that is not relevant to them.

Correct me if I’m wrong but isn’t that the case for the rest of as well?

Anyways, here’s what the study revealed:

Gen Y consumers are eager to see “innovative services” that allow them to better control, organize and manage email coming from brands.

  • 78% would like their email client to automatically categorize and delete expired promotional messages.
  • 62%  would like communicate directly with retailers about their favorite products in exchange for getting the best prices from them.
  • 44%  say they’d subscribe to an email service that collected and summarized multiple offers of interest to them.
  • 32%  say they’d share promotional email offers with members inside a social network and open emails from others.

More than half of Gen Y consumers (51%) say they’d join a separate social network dedicated to managing brand interactions

Now the better question is “Is someone listening to this out there?  Or better yet, has someone already figured this out and is working on the next BIG THING”.

branding, social media trends, stats

Where do consumers search for information

Consumers rely on social media websites as much as company websites for product information, and 70% of consumers have visited a social media website such as message board, social network, instant messenger, blog, video sharing site or chat room in order to get information about a company, brand or product.dei-otx-where-consumers-search-information-fall-2008

This just confirms the value of advertising on social media sites.  The price is right and it’s a great opportunity to get more eyes on your product.

N’est pas ?

online shopping, stats

Cyber Monday 2008 vs 2007

2007 2008 Growth
Dollars (mln of $) $733 $846 15%
Number of Buyers, 000 7,585 9,254 22%
Dollars per Buyer $96.62 $91.43 -5%
Average Transaction Value $53.89 $55.76 3%
Transactions per Buyer 1.79 1.64 -9%
Source: comScore

Did you choose to shop online this year?  If so, what were you shopping for? Personally, I bought books and DVD’s.  It was easier and cheaper.  🙂

social media trends, stats

A little ad here and there – No problem!

transverse-idg-willing-view-ads-mobile-phone-exchange-incentive-fall-2008Nearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and conducted by iGR.

I know I’d do it in a heart beat.  Would YOU?

More findings:

  • Regardless of incentive, the majority of respondents who would accept one (71%) say they would view up to five ads per day.
  • Mobile users under age 35 were most receptive to advertisements on their mobile device in exchange for discounts on their monthly service bill.
  • 46% of those surveyed said that a 25-50% discount on their monthly bill would be enough of an incentive to provide access to their usage patterns – including browsing, email and texting habits and location – but not personal information such as the content of texts and emails.
  • Younger users age 8-25, who are more apt to text, are among the most willing to let mobile companies track and release the number of text messages they send/receive in exchange for ad viewing.
  • Those age 26-44, who are more apt to talk, are most willing to allow mobile operators to document and disperse details about their voice usage in exchange for discounted services.

Let’s face it, when we can save money we’ll put up just about anything.  Make it free… that might get really interesting!

social media trends, stats

Doing Two Things at the Same Time is Normal Now

What are 31% of people doing exactly at the same time?  They are watching TV and web surfing!

According to Marketing Charts

Nearly 31% of people who went online at home in October were also watching television simultaneously, demonstrating that web surfing and TV watching are complementary behaviors, according to research from The Nielsen Company’s new TV/Internet Convergence Panel.

I’m so guilty of this very behavior and I find myself doing it more and more.

This interesting fact leads me to ponder the following:  If watching TV and surfing the web are done at the same time – what portion of that attention is on the actual TV versus on the web?  I’m betting that the moment a traditional TV ad comes on; the attention immediately shifts to the computer.

I’m also in agreement that the Internet is an effective complement to the traditional TV viewing experience.  It makes sense, if you are watching something on Discovery and a subtopic peaks your interest, the natural thing to do is look it up on the web.

Here are a few more stats:

  • Roughly 50% of the Convergence Panel panelists had viewed some streaming content online. The demographics streaming the most included female teens (82%), male teens (64%), men age 18-34 (57%) and men age 35-54 (55%).
  • Nearly 60% of panelists and more than 80% of people who watched TV and used the internet had simultaneous sessions – watching TV and being online at the same minute. This group tends to be very heavy users of both TV and internet.
  • Teens are the most likely demographic to have simultaneous TV/internet usage, but Adults 35-54 have the most simultaneous usage minutes.
  • About 4% of total television viewing occurs when consumers are also using the internet.

If this wasn’t a wake up call for Marketers I don’t know what is!

Things to keep in mind:

TV ad >
Sets up the interest and the need for more information
Leads only the interested individuals directly to your site

Website >
Builds meaningful conversations
Nurtures these new relationships

I’d love to know if you are part of this 31% and how you use TV and the Internet.