new media, social media trends, tech

The Facebook “Unlike” Syndrome

Just last week Facebook started rolling out its latest redesign and for all it’s worth I like it. I think it’s more intuitive and it’s definitely a better and a smarter layout.

However I seem to be in the minority among my non-geek Facebook friends.

As we all know by now; every time (and I mean every time) Facebook releases a new layout or a feature change, a small but very loud minority whine and complain about how they hate it. Let’s be clear, hate is a huge word and I don’t think it applies here.

Over the last two years, Facebook has become a hyper personal experience for most of its users and I believe these users are very attached to it – perhaps too much. Hence all the negative emotional outpouring and haters when something changes.

Here’s what I think. people are reacting in a negative manner to the displacement of “their” buttons and re-arrangement of “their” layout.

“How dare you change my Facebook – Put it back the way it was – Now!”

I believe that most people have trained themselves to use Facebook in a certain way (their way) and now their “work flow” isn’t like it was a week ago. Cue the hater mode. And the whole thing is suddenly turned to crap. It’s as if they shut down and their brain can’t handle the extra pressure of The Unknown. When the reality is that all they’ve got to do is look around and explore. This should be fun and it just isn’t and that’s really too bad.

At the same time we all should realize that life and goodness knows, the internet, goes through constant change everyday and if it didn’t it wouldn’t follow its true organic nature. I use the words “organic nature” here because the Internet is an living and evolving extension of our selves. I like to think we’ve come a long way from Geocities.

If Facebook didn’t change it would be… MySpace.  Sure there are still many MySpace users (about about 125 million) but it’s no secret users have been leaving the site over the last few years because it just doesn’t change at least it didn’t change enough. Ironic, eh?

Facebook, as I have noticed, is always setting us up for the next development phase. They aren’t dumb. They know that in order not to become the next MySpace, they need to aim ahead (way ahead) and towards their next development plateau.  They, as with all businesses, know they cannot rest on their laurels and remain satisfied with the status quo. They are building and when you build you often reinforce, restructure and rearrange. Facebook equally knows that if they don’t do it – someone else will and better. In fact, that lesson isn’t only reserved for businesses (at least is shouldn’t be), as human beings we should also seek (want to seek) to be better than we are today.

Maybe the bigger question is not why do you hate the new Facebook so much as why do you become a hater when things change and that’s a question I can’t answer.

What are your thoughts on this?

Advertisements
my thoughts

A look ahead and some reflection back

I like to look back on a year; as we all do I imagine, and closely review the lessons 2008 offered me. Hopefully, I was paying attention and learned something! I hate learning something twice.

2008 brought personal and professional challenges for me but one thing remained constant – my passion for the web.

Being able to reach out to my Twitter and Facebook communities and connect with people; special people (@pbaileymtl, @tanmcg and @daisywhitney), was invaluable to me in 2008.

2009 holds many secrets (personally, I’m hoping all good) and probably even more challenges (again, good ones!).  Economic volatility will undoubtedly force social media to the forefront of necessary tools in everyone’s arsenal. Being connected and staying connected will become key in 2009. Relying on your Twitter, LinkedIn, Facebook, MySpace, and FriendFeed communities will become a lifeline to keeping up with this fast moving world. Content will be key, as it will distinguish you from the rest. So consider it to be open season on creativity!

All I can say is Thank You for your eyes during the year and for your comments especially. It proves to me that my WordPress stats have human beings behind them. I need to know you are out there and you need to know that I appreciate the time spent with me.

Happy Holidays!

Cheers for 2009!!

branding, foodie distractions, new media, social media trends, stuff from my life

Jamie Oliver…Say What You Will

www.jamieoliver.com
http://www.jamieoliver.com

I think Jamie Oliver understands the internet and the need to use it to propel his content.

He’s not only created a beautiful site, he also understands that you need to provide people with quality just like the food he prepares.

He’s on Youtube, iTunes, MySpace, Facebook are all places that lead you to his website which includes a well maintained blog, recipes, video podcasts, and a very popular forum.

Jamie has also (in addition to his School Dinners initiative) started the Unsigned Band Competition (in its second year) where, you guessed it, unsigned bands send in their audio or video demos.  Then the Jamie listeners can vote for their favorite band among the talented entries.  This year he’s teamed up with Universal Music *UK* which means the winning band will get a deal with Universal Music (still not sure if that’s a deal anymore but that’s whole other post for the future).  Last years winner was Tim Kay and for those unfamiliar with him, he sings the Jamie At Home theme song.  For those who listened to Jamie’s audio podcast on iTunes also know that he was often featured playing some of his songs on the podcast.

Here’s a commercial I came across a few months ago.  I think it’s great and sums up Jamie’s sense of humor bang on – Enjoy!