online shopping, stats

Oh those price-sensitive teens

I found this eMarketer post entitled “How Tweens, Teens and Parents Decide What to Buy – eMarketer.” and found it interesting that:

Teens more influential with parents and more reliant on web for information

and they:

… were much more price-sensitive, likely starting to realize that money may not in fact grow on trees. More importantly though, the internet was a much bigger factor in forming preferences. Two in five teens said online reviews influenced their computer product preferences, and 37% cited product websites.

Is the internet the next big teen “click”?

 

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