branding, social media trends, stats

Canucks on the interwebs? Yup!

Interesting stats came out today on eMarketer regarding the number of Canadians now using social media.

Canada boasts some of the world’s highest internet penetration and social networking usage rates. Social network users view social media as their online home—a hub for communication, entertainment and information.

Does this mean more brand engagement, increased ROI and larger online marketing budgets? Gosh I hope so!


social media trends, cause-related, conferences

The Twitter effect

I just finished experiencing the Challenge Your World event with Guy Kawasaki in Montreal entirely through Twitter.

What was this event?

Rendez-vous 09 – A featured event of Global Entrepreneurship Week and Challenge Your World

I wasn’t able to attend tonight’s event, but just by reading the live Tweeting (and vigouous ReTweeting), the Twitterverse was able gave me a real sense of the energy in a room filled with over 500 attendees.

All proceeds of the evening benefited CARE Canada and according to the latest Challenge Your World Tweet – $17,000 was raised.  That’s amazing!

Congrats to Martin Lessard (@martinlessard) and the Challenge Your World Team (#CYW & @challengeworld).  Your hard work has definitely paid off tonight!

Although I wasn’t there to witness and experience the magic of Guy Kawasaki myself, it was obvious that the Twitterverse was able to transfer his passion, positivity and his inspiring keynote 140 characters at a time.  Thanks to RT’s from @kimvallee, @jeromeparadis, @emergent007, @zelaurent, @bdescary, @evablue and many more.

Cheers to Guy Kawasaki, Challenge Your World and Twitter tonight!


my thoughts

A look ahead and some reflection back

I like to look back on a year; as we all do I imagine, and closely review the lessons 2008 offered me. Hopefully, I was paying attention and learned something! I hate learning something twice.

2008 brought personal and professional challenges for me but one thing remained constant – my passion for the web.

Being able to reach out to my Twitter and Facebook communities and connect with people; special people (@pbaileymtl, @tanmcg and @daisywhitney), was invaluable to me in 2008.

2009 holds many secrets (personally, I’m hoping all good) and probably even more challenges (again, good ones!).  Economic volatility will undoubtedly force social media to the forefront of necessary tools in everyone’s arsenal. Being connected and staying connected will become key in 2009. Relying on your Twitter, LinkedIn, Facebook, MySpace, and FriendFeed communities will become a lifeline to keeping up with this fast moving world. Content will be key, as it will distinguish you from the rest. So consider it to be open season on creativity!

All I can say is Thank You for your eyes during the year and for your comments especially. It proves to me that my WordPress stats have human beings behind them. I need to know you are out there and you need to know that I appreciate the time spent with me.

Happy Holidays!

Cheers for 2009!!

new media, stuff from my life

Why Daisy Whitney is Great!

But most of you already know that right?

Why is this particular journalist, novelist and new media evangelist so Great?  Well, she’s a real person!  She’s intelligent, accessible, friendly, funny, and down-to-earth.

For those of you who might not be familiar with her, Daisy is a New Media Expert who specializes in social media, demystifies the phenomenon of web TV and specifically addresses the convergence towards the web from traditional media streams by advertisers.

If watching all those hours of YouTube, iTunes and keeping track of online advertising statistics including user generated media didn’t already keep her busy, she hosts the New Media Minute which you can subscribe to via iTunes or directly from her site

Daisy also writes articles for as well as her weekly column for  You’ll find her moderating TWiM (This Week in Media) a brainchild of Alex Lindsay at PIxel Corps and an affiliated show on TWiT the network of podcasts (a.k.a. netcasts – Yes Leo I listen and religiously – I should add!).

You’ll also find her on Twitter where she’s recently started online web reviews.  Daisy will, once a week at random, Tweet (on Twitter) that it’s time for submissions for weekly her review. She’ll take the first five Twitter replies and will watch and review the episodes (one from each reply) in her TVWeek blog post.  Using Twitter in this innovative fashion is what I find exciting about social media.  It’s all too cool for words!

One of the biggest reasons for me deciding to dedicate an entire blog post to Daisy is that (as I mentioned) she is, above all, a real person.  I’ve had the opportunity to exchange many links and emails with her over the summer.  I was even able to offer my online personal shopper skills for her trip to NYC back in June.  She’s called me Cute on Twitter and has honored me with a shout out on TWiM.

Daisy has offered me advice when I needed it most and for that I’m extremely grateful.  Daisy might not know it, but she has given me a dose of much needed confidence over the last few months.  My ever growing appetite for the web and social media, not to mention my newly found commitment to the Montreal Tech community can be attributed to her encouragement and most of all her validation.

Here’s my own shout out to you: THANKS DAISY YOU ARE GREAT!

Here she is on a recent episode of Martin Sargent’s Internet Superstar: