surveys – Josyan McGregor

According to a MailChimp survey reported by MarketingCharts, people who use Gmail have an email open rate of 30.94% compared to Hotmail with 23.79%, Yahoo with 25.54% and AOL with 20.09%.

Another interesting survey tid-bit is that Gmailers have a click rate of 7.41% compared to the less than 5% for the others mentioned above.

It clear to me that Gmailers demonstrate a willingness to try something new and this open-mindedness can be reflected right back to Google as a company.

As humans, we tend to be attracted to other like-minded people and somehow Google has managed to do just that but as a brand. That’s very powerful. Google consistently offers alternative online experiences and for those who want come along for the ride and don’t mind the numerous beta products; there are benefits, bonuses and advantages.

In the end, it’s up to you where you click and whatever email client you choose to use, but one thing seems to stand out, Gmail users have drank the Google coolaid – so yeah, it is a “demographic kinda thing”.

Nearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and conducted by iGR.

I know I’d do it in a heart beat. Would YOU?

More findings:

Regardless of incentive, the majority of respondents who would accept one (71%) say they would view up to five ads per day.
Mobile users under age 35 were most receptive to advertisements on their mobile device in exchange for discounts on their monthly service bill.
46% of those surveyed said that a 25-50% discount on their monthly bill would be enough of an incentive to provide access to their usage patterns – including browsing, email and texting habits and location – but not personal information such as the content of texts and emails.
Younger users age 8-25, who are more apt to text, are among the most willing to let mobile companies track and release the number of text messages they send/receive in exchange for ad viewing.
Those age 26-44, who are more apt to talk, are most willing to allow mobile operators to document and disperse details about their voice usage in exchange for discounted services.

Let’s face it, when we can save money we’ll put up just about anything. Make it free… that might get really interesting!