I found this eMarketer post entitled “How Tweens, Teens and Parents Decide What to Buy – eMarketer.” and found it interesting that:
Teens more influential with parents and more reliant on web for information
and they:
… were much more price-sensitive, likely starting to realize that money may not in fact grow on trees. More importantly though, the internet was a much bigger factor in forming preferences. Two in five teens said online reviews influenced their computer product preferences, and 37% cited product websites.
Is the internet the next big teen “click”?
Josyan McGregor 